Why ‘voting with your dollar’ doesn’t work

Just when you thought you were making a difference by shopping ethically and being more brand aware, you may find that your money is ending up exactly where you did not want it to go.


The fall down the rabbit hole is a long one – and often very painful. Once you start to deconstruct reality around you, you tend to alienate a lot of people. They are perfectly adjusted and don’t need your philosophical musings, thank you very much.


Vote with your dollars is something you will hear well-meaning sustainability-leaning people say a lot. I used to. I still do, to an extent, but it took a long time to realize just how difficult that is.

The idea behind voting with your dollars is to put your money where your values lie. If you are against animal testing on cosmetics, you make sure to only buy cosmetics that are not tested on animals. Easy, right? Not so fast. Did you know that The Body Shop (the most famous worldwide company for natural and ethically produced beauty products) is owned by L’oreal? I didn’t, and…

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Optimism and the Apocalypse

2512086374_5da1610fc9_bWe stumbled upon a very good and thought-provoking article which will appeal to all future-proofers. Just as we are what we eat, maybe we like to think we – the few – are shining examples of our species at its caring, sharing best! In this article Sebastien Carew-Reid says: “we manipulate the truth in order to reduce personal responsibility and validate inaction”. And, yes, he is talking about every one of us. Mind you he does say that, at some point, albeit rather late in the day, we will get wake up smell the coffee: “When hope dies, action begins.” (Beyond Hope – Derrick Jensen)